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How to Register a Business Name in Florida – 2023 Guide

    How to Register a Business Name in Florida
    (Last Updated On: September 18, 2023)

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    Welcome to our guide on how to register a business name in Florida! Whether you’re starting a new venture in the Sunshine State or expanding your business into Florida, registering your business name is a crucial step for brand recognition and compliance. Florida offers a straightforward and efficient registration process for various business structures, including LLCs, corporations, and “doing business as” (DBA) names. 

    To make this process even smoother, consider teaming up with ZenBusiness. Their expertise in business registration can help streamline the entire process, allowing you to focus on what truly matters – growing your business. Let’s dive into the thriving market of Florida and turn your business goals into a flourishing reality!

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    4 Steps to Register Your Business Name in Florida

    Registering your business name in Florida is a vital step in establishing your entrepreneurial presence in the state. Follow these four simple steps to officially register your business name in Florida:

    Step 1: Choose Your Business Structure in Florida

    The business structure you choose plays a pivotal role in defining your company’s legal identity, personal liability, tax obligations, and management requirements. Florida provides various options, including incorporated and unincorporated structures. 

    Let’s take a closer look at each of these choices and their functions within the Sunshine State:

    Sole Proprietorship

    A sole proprietorship is the simplest and most common business structure for solo entrepreneurs. In this setup, the business owner and the business itself are treated as one entity legally. It offers ease of setup with minimal administrative and legal requirements. 

    However, it’s essential to note that the owner is personally liable for all the business’s debts and obligations. Although you don’t need to register your sole proprietorship with the state of Florida, you may still be required to obtain local permits or licenses based on your industry.

    General Partnership

    A general partnership is an option when your business involves multiple owners sharing profits, responsibilities, and liabilities. Similar to a sole proprietorship, the owners are personally liable for the partnership’s debts and legal obligations. 

    In Florida, you don’t have to register a general partnership with the state, but you might need to file a “Fictitious Name Registration” (Doing Business As – DBA) with the Florida Division of Corporations if you’re operating under a name other than the partners’ names.

    Limited Partnership (LP)

    For businesses involving both active and passive partners, a limited partnership (LP) can be a suitable choice. The general partners in an LP have unlimited personal liability for the business, while limited partners enjoy liability protection up to their investment. To establish an LP in Florida, you must file a “Certificate of Limited Partnership” with the Florida Division of Corporations.

    Limited Liability Company (LLC)

    An LLC combines the benefits of limited liability protection of a corporation with the flexibility and simplicity of a partnership. This business structure is well-regarded for its tax advantages and relatively straightforward management requirements. To form an LLC in Florida, you need to file “Articles of Organization” with the Florida Division of Corporations and create an Operating Agreement to outline the company’s management and ownership structure.


    If you seek a distinct legal entity separate from its owners with limited liability protection, a corporation might be the right fit for your business. In Florida, there are two types of corporations: C-corporations and S-corporations

    C-corporations are subject to double taxation, while S-corporations enjoy pass-through taxation. Creating a corporation in Florida involves filing “Articles of Incorporation” with the Florida Division of Corporations and adhering to more formalities, such as establishing bylaws, issuing stock, and holding regular board and shareholder meetings.

    The selection of the ideal business structure in Florida should be based on careful consideration of factors like liability protection, taxation, and management requirements. Each structure offers unique advantages and challenges, so it’s wise to consult with legal or business professionals who can guide you through the decision-making process. 

    Once you’ve made your choice, you can proceed with registering your business name and embark on the exciting path of entrepreneurship in the Sunshine State. Remember, the right foundation sets the stage for a successful and thriving business journey.

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    Step 2: Select a Unique Business Name in Florida

    When starting a business in Florida, one of the most crucial decisions you’ll make is choosing a unique business name. Your business name goes beyond being a mere formality; it plays a vital role in establishing your brand identity and attracting customers. 

    In the state of Florida, you have several options for naming your business, each with its own set of rules and regulations. Understanding these requirements specific to Florida will help you navigate the naming process effectively.

    To register your business name in Florida, you must select a distinctive legal entity name. This name will be used by the state to identify your company and should not conflict with the names of other businesses in the state. 

    Florida has specific guidelines regarding the use of company suffixes such as LLC, LP, or Corp, and your chosen name should accurately reflect the type of business entity you’re LLC forming. Before finalizing your decision, it’s essential to check the name’s availability using the Florida Division of Corporations’ database.


    Securing a trademark for your business name or logo provides nationwide protection for your intellectual property. Conducting a comprehensive search in the USPTO database is crucial to ensure that your desired name or logo isn’t already registered by someone else. 

    Once your trademark is registered, you gain exclusive rights to use the name or logo for similar goods or services, safeguarding your brand identity and preventing others from using a similar name that could cause confusion.

    Doing Business As (DBA)

    In Florida, you have the option of operating your business under a different name than its legal entity name through a “Doing Business As” (DBA) name. This flexibility allows you to create a distinct and memorable brand identity for your customers. 

    To establish a DBA name, you’ll need to file a Fictitious Name Registration (DBA) with the Florida Division of Corporations. Unlike legal entity names, DBAs are not required to be unique at the state level but may be subject to federal trademark laws.

    By carefully considering these naming options and adhering to Florida’s naming regulations, you can successfully register your business name and protect your brand in the dynamic and competitive Florida market. 

    Selecting a unique business name in Florida will not only set your business up for success but also leave a lasting impression on your customers, helping you stand out in the bustling Florida business landscape.

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    Step 3: Check Business Name Availability in Florida

    Before officially registering your business, it’s crucial to ensure that the name you have in mind is available for use. To do this, conduct three types of searches to thoroughly check the business name’s availability:

    Start by conducting a federal trademark search to check if your desired business name is already registered as a trademark. Trademarks are protected at the national level, so it’s essential to ensure that your chosen name isn’t already trademarked. If it’s, you’ll need to select a new name for your business.

    To perform a federal trademark search, visit the U.S. Patent and Trademark Office (USPTO) website and utilize the TESS Search tool.

    >> File a Trademark with IncFile >>

    Once you’ve confirmed that your name isn’t trademarked, proceed to check its availability for use within the state of Florida. Use the Florida Department of State Search to look for existing business names registered in Florida.

    During your search, verify not only the availability of your exact business name but also ensure there are no other companies using similar names that could potentially cause confusion.

    After confirming that your business name isn’t trademarked and is available for use in Florida, take an additional step to check the availability of the .com domain version of your business name. While not every business may require a website, it’s a good idea to secure the .com domain if possible.

    By registering the .com domain of your business name through ZenBusiness, you secure exclusive rights to the website name, preventing others from using it. With ZenBusiness, you can protect your brand affordably, ensuring no one else can claim your online presence.

    By performing these comprehensive searches, you can ensure that your business name is unique, legally available, and ready for registration in Florida.

    Step 4: Form Your Business With the State of Florida

    Once you have determined your business structure and chosen a name, the next crucial step is to officially register your business with the state of Florida.

    For a Florida LLC, you will need to file the Articles of Organization with the Florida Division of Corporations. This can be done online, through mail, or in person. If you’re forming a Florida corporation, you should file the Articles of Incorporation with the Florida Department of State.

    You May Also Want to Know

    Protect Your Business Name With a Trademark

    After verifying the availability of your business name and securing it, you have the option to apply for a trademark. This process typically costs around $225 to $400, with additional fees for attorney assistance and a renewal fee every 10 years.

    While this may seem costly, obtaining a trademark provides your business with nationwide protection under federal law. In case others attempt to use a similar name for their business, having a registered trademark will give you a strong legal advantage. However, for most small businesses intending to operate locally, this step might not be necessary.

    >> File a Trademark with IncFile >>

    How to File a Florida Fictitious Name – DBA?

    To file a Florida Fictitious Name (DBA), follow these steps:

    1. Choose a Name: Select a unique name that’s not already in use by another business in Florida and does not violate trademarks or copyrights
    1. Name Search: Check if your desired name is available by performing a name search on the Florida Department of State’s Division of Corporations website
    1. Registration Form: Obtain the “Fictitious Name Registration” form (Form DR-1) from the Florida Department of State’s Division of Corporations website or your local county office
    1. Complete the Form: Fill out the form with accurate information, including the fictitious name, business address, owner’s name and address, and other required details
    1. Notarize the Form: Sign the form in the presence of a notary public
    1. Registration Fee: Pay the required fee for filing the fictitious name. Fees may vary, so check with the Florida Department of State or your local county office
    1. Submit the Form: Submit the completed and notarized form along with the registration fee to the Florida Department of State’s Division of Corporations or your local county office
    1. Publication Requirement: Some counties may require you to publish a notice of your fictitious name registration in a local newspaper
    1. Renewal: Fictitious name registrations are typically valid for five years. Remember to renew the registration before it expires

    Recheck with your local county office or the Florida Department of State for specific requirements in your area.

    How to Change the Name of a Florida Business?

    If you ever need to change the name of your business in Florida, there are two methods to do so. The first method is by filing for a fictitious name, also known as a DBA (Doing Business As) name. This approach allows you to operate your business under a different name without altering its legal name.

    Sole proprietorships and general partnerships can exclusively use a DBA name to have a different business name. Additionally, LLCs and corporations can also use this method to operate with brand names that don’t include the necessary LLC or Inc. suffix required in a legal name, making it a convenient option without complicating business operations.

    On the other hand, if you want to change the legal name of your LLC or corporation, filing an amendment to the legal name of an existing business is the appropriate choice. 

    You can find the necessary forms for both options: Articles of Amendment for LLCs and Articles of Amendment for corporations, which can be submitted by mail. The filing fee for the LLC form is $25, while the corporation form requires a $35 filing fee.

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    Business Name Registration Laws in Florida

    Here are the key aspects of business name registration laws in Florida:

    • Name Availability Search: Before registering a business name, it’s essential to conduct a name availability search through the Florida Division of Corporations to ensure that the desired name isn’t already in use by another registered business entity in the state.
    • Fictitious Name Registration (DBA): Any business operating under a name that’s different from the legal name of the owner(s) or corporation must register a fictitious name, also known as a “Doing Business As” (DBA) name. This requirement applies to sole proprietorships, partnerships, corporations, and Limited Liability Companies (LLCs).
    • Registration Process: Business owners can register a fictitious name online through the Florida Division of Corporations website or by submitting a paper application in person or by mail. The registration process typically involves providing the legal name of the business owner(s), the desired fictitious name, and the business address.
    • Business Structure Considerations: Depending on the type of business entity, different registration requirements and forms may apply. For example, a sole proprietorship may need to register a DBA, whereas a corporation or LLC may need to register its legal business name.
    • Renewals: Fictitious name registrations in Florida are generally valid for a specific period, often five years, and must be renewed to remain active. Business owners should keep track of the registration’s expiration date to ensure compliance.
    • Name Restrictions: Florida may have restrictions on certain words or phrases that can be used in business names. Businesses cannot use names that may mislead the public or imply an unauthorized connection with a government entity.
    • Legal Consequences: Registering a fictitious name in Florida does not grant trademark rights. If business owners want to protect their business name as a trademark, they should consider applying for federal or state trademark registration.
    • Penalties: Failure to register a required fictitious name or providing false information in the registration process may lead to penalties and legal consequences.

    It’s crucial for business owners to adhere to these laws to ensure legal compliance and protect their business’s reputation. If you’re starting a business in Florida or have specific questions about business name registration, consider seeking guidance from an attorney or a qualified business consultant.

    Please note that these laws may change over time, so it’s crucial to refer to the most current statutes and consult legal professionals or official government sources for the latest information.

    Bottom Line on How to Register a Business Name in Florida

    In conclusion, registering a business name in Florida marks the beginning of an exciting entrepreneurial journey in the Sunshine State. Thoroughly research and choose a unique business name and appropriate legal structure that resonates with your vision. Completing the necessary registrations and considering trademark protection or a DBA name establishes a solid foundation for your business’s success. 

    For added support and guidance, consider utilizing LLC services such as ZenBusiness. With your dedication and ambition, your registered business name will illuminate Florida’s flourishing business landscape, promising a bright and prosperous future ahead.

    >> Use ZenBusiness To Register a Business Name in Florida >>

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