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How to Register a Business Name in Alabama – Extensive Guide

    How to Register a Business Name in Alabama
    (Last Updated On: September 18, 2023)

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    Welcome to the extensive guide on how to register a business name in Alabama! Whether you’re starting a new venture or looking to formalize an existing one, the process of registering your business name is crucial for establishing your presence in the state. In Alabama, there are different options available, such as forming an LLC or corporation or filing for a “doing business as” name with the state’s business division. 

    For added convenience and support, consider leveraging LLC services like ZenBusiness, which can expertly assist you in registering your business name. With their help, you can navigate the process seamlessly and embark on your exciting new venture in Alabama. Let’s dive in and get your business on the path to official recognition!

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    4 Steps to Register Your Business Name in Alabama

    Registering your business name in Alabama is a crucial step toward establishing your entrepreneurial presence in the state. To help you through this process, here are four simple steps to get your business name officially registered in Alabama:

    Step 1: Choose Your Business Structure in Alabama

    When starting a business in Alabama, one of the critical decisions you’ll need to make is choosing the right business structure. The structure you select will not only impact your liability and taxation but will also determine whether you need to register your business with the Alabama Secretary of State. In this guide, we’ll explore the different business structures available in Alabama and the steps to register your business name accordingly.

    Sole Proprietorship

    A sole proprietorship is the simplest business structure in Alabama. The owner and the business are considered one entity, making the owner personally responsible for the business’s debts and liabilities. Although you don’t need to register your sole proprietorship with the state, you may have to obtain local permits or licenses.

    General Partnership

    A general partnership is formed when two or more individuals share ownership of a business. Each partner is personally liable for the business’s debts and legal obligations. You don’t need to register a general partnership with the state, but you may need to file a “Certificate of Formation of a Limited Liability Partnership” (LLP) if you choose this structure.

    Limited Partnership (LP)

    A limited partnership involves general partners who manage the business and have unlimited liability and limited partners who provide capital with limited liability. To create an LP in Alabama, you must file a “Certificate of Limited Partnership” with the Alabama Secretary of State.

    Limited Liability Company (LLC)

    An LLC is a popular choice for its liability protection and flexibility. To form an LLC in Alabama, you need to file a “Certificate of Formation Limited Liability Company” with the Alabama Secretary of State.


    A corporation is a separate legal entity from its owners, offering limited liability protection. To create a corporation in Alabama, you must file a “Certificate of Formation” with the Secretary of State.

    When selecting your business structure in Alabama, consider factors like liability protection, taxation, and management requirements. Consulting with a legal or business professional can help you make an informed decision.

    Once you’ve chosen the right business structure, you can proceed to register your business name in Alabama. Whether you decide on a trade name (DBA) or need to file incorporation documents, following the appropriate steps will set you on the path to a successful and legally compliant business venture in the state of Alabama.

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    Step 2: Select a Unique Business Name in Alabama

    Selecting a business name goes beyond mere formality – it plays a crucial role in establishing your brand identity and attracting customers. In Alabama, you have several primary options for naming your business: registering a legal entity name, obtaining a trademark, or operating under a “Doing Business As” (DBA) name. Each option comes with specific rules and regulations, so it’s vital to understand the requirements unique to Alabama.

    When registering your business in Alabama, you must choose a distinctive legal entity name. This name will identify your company in the state and must be unique to avoid conflicts with other businesses. Alabama has specific guidelines concerning company suffixes, such as LLC, LP, or Corp, and your chosen name should reflect the type of business you’re registering. Before finalizing your decision, it’s essential to check the name’s availability using Alabama’s Secretary of State resources.


    Securing a trademark for your business name or logo provides national protection for your intellectual property. Conducting a thorough search in the USPTO database is crucial to ensure your chosen name or logo isn’t already registered by someone else. Once your trademark is registered, it grants you exclusive rights to use the name or logo for similar goods or services, safeguarding your brand identity.

    Doing Business As (DBA)

    In Alabama, you have the flexibility to use an official business name while operating under a different one through a DBA. This option allows you to create a unique brand identity for your customers. To establish a DBA name, you’ll need to file an Assumed Name Certificate (DBA) with the county probate judge’s office where your business is located. Unlike legal entity names, DBAs are not required to be unique at the state level but are subject to federal trademark laws.

    By carefully considering these naming options and complying with Alabama’s naming regulations, you can successfully register your business name and protect your brand in the vibrant and competitive Alabama market. Selecting a unique business name in Alabama will set the stage for your business’s success and leave a lasting impression on your customers.

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    Step 3: Check Business Name Availability in Alabama 

    Before registering your business in Alabama, it’s essential to check if your desired business name is available for use. To conduct a comprehensive business name availability search, complete three types of searches:

    The first step in confirming the availability of an Alabama business name is to conduct a federal trademark search. As trademarks are registered at the federal level, they take precedence over state-level registrations. Thus, you must ensure that your preferred business name isn’t already trademarked. If it is, you’ll need to come up with an alternative business name.

    To perform a federal trademark search, visit the U.S. Patent and Trademark Office (USPTO) website and utilize the TESS Search.

    >> File a Trademark with IncFile >>

    Once you’ve verified that your business name isn’t trademarked, it’s time to check its availability for use in Alabama. To search for registered business names in Alabama, utilize the Alabama Business Entity tool.

    During your search, ensure that your exact business name is available, and also check for any other businesses using significantly similar names.

    After confirming that your business name is available for use in Alabama and not trademarked, consider conducting a website domain search to check the availability of the .com version of your business name. While not every business may plan to build a website, it’s still advisable to try and register the .com version of your business name.

    Secure your .com domain with ZenBusiness, a reliable LLC service that provides domain registration and other business services. Protect your brand online and safeguard your business identity from potential misuse by others.

    Step 4: Form Your Business With the State of Alabama 

    Once you’ve made decisions regarding your business structure and chosen a name, the next step is to formally establish your business with the state of Alabama.

    For an Alabama LLC, you’ll need to submit the Articles of Organization to the Alabama Secretary of State, and you have the option to apply online or by mail. For an Alabama corporation, you’ll need to file the Articles of Incorporation with the Alabama Secretary of State.

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    Protecting Your Business Name With a Trademark

    After confirming the availability of your business name and securing it for your use, you may consider applying for a trademark to enhance protection. Although this process may involve costs ranging from $225 to $400, along with attorney fees and a renewal fee every 10 years, it provides your company with nationwide brand protection backed by federal law. 

    This means that if others attempt to do business using a similar name, you’ll have legal precedence on your side. While this level of protection can be beneficial for businesses with national ambitions, it may not be essential for most small businesses operating on a local scale.

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    How to File an Alabama Fictitious Name – DBA?

    To file a fictitious name (Doing Business As – DBA) in Alabama, follow these steps in a professional manner:

    • Conduct a Name Search: Before filing, ensure that the desired fictitious name is available and not already in use by another business in Alabama. Check the Alabama Business Entity tool or the county’s fictitious name database to verify its availability.
    • Obtain the Assumed Name Certificate: Obtain the Assumed Name Certificate form from the probate judge’s office in the county where your business operates. You may also be able to download the form from the county’s official website.
    • Complete the Form: Accurately fill out the Assumed Name Certificate with your business information, the desired fictitious name, and any other required details.
    • Notarize the Form: Sign the Assumed Name Certificate in the presence of a notary public to validate its authenticity.
    • File the Certificate: Submit the completed and notarized Assumed Name Certificate, along with any applicable filing fee, to the probate judge’s office in the county where your business is located.
    • Publication Requirement (if applicable): Depending on the county, you may be required to publish the fictitious name in a local newspaper for a specified period. Check with the probate judge’s office to determine if this step applies to your business.
    • Renewal: Keep track of the expiration date of your DBA registration, as some counties may require periodic renewals.

    By following these professional steps, you can successfully file a fictitious name (DBA) in Alabama and operate your business under the desired name while complying with legal requirements.

    How to Change the Name of an Alabama Business?

    If you wish to change the name of your business in Alabama, you have two options: 

    1. Filing for a Trade Name (DBA Name)
    2. Submitting an Amendment to the Legal Name of Your Existing Business

    Filing for a trade name (DBA name) is the simplest way to operate your business under a different name without changing its legal name. This method is applicable for sole proprietorships, general partnerships, as well as LLCs and corporations. It enables you to operate with brand names that don’t require the inclusion of specific suffixes like LLC or Inc. in the legal name.

    Alternatively, if you want to change the legal name of your LLC or corporation, filing an amendment to the existing legal name is the appropriate choice. You can find the necessary forms for both options, along with a $50 filing fee, which can be submitted by mail.

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    Business Name Registration Laws in Alabama 

    Business Name Registration Laws in Alabama for Limited Liability Companies (LLCs) are as follows:

    • Fictitious Name (Doing Business As – DBA): In Alabama, businesses that operate under a name different from their legal name must register the fictitious name with the probate judge’s office in the county where they conduct business. This registration is done through an Assumed Name Certificate.
    • Legal Entity Names: When forming a business in Alabama, specific legal entity designations must be included in the business name, depending on the structure chosen. For example, Limited Liability Companies (LLCs) typically include “Limited Liability Company” or “LLC” in their names, while corporations must have “Corporation” or “Inc.” in their name.
    • Name Availability: Before using and registering a business name in Alabama, it’s essential to check its availability to avoid infringing on another business’s trademark or name. The Alabama Business Entity Search or county fictitious name databases can be used to conduct a name availability search.
    • Renewal and Compliance: Businesses with fictitious names must keep their registrations up-to-date and may be required to renew them periodically. Additionally, compliance with publication requirements, if applicable in the county, must be followed.
    • Trademark Protection: Though not a requirement, businesses can seek federal trademark protection through the U.S. Patent and Trademark Office to secure exclusive rights to their business name on a national level and gain legal recourse against potential infringements.
    • Legal Assistance: While not mandatory, seeking legal advice from a business attorney when registering a business name can ensure compliance with Alabama’s business name registration laws and help protect the business from potential legal issues.

    Complying with these business name registration laws in Alabama ensures that businesses can operate under their desired names while adhering to the state’s regulations and protecting their brand identity.

    Bottom Line on How to Register a Business Name in Alabama 

    Registering a business name in Alabama is a vital step for entrepreneurs to establish a legal and recognizable presence. By conducting a thorough name search, completing the necessary paperwork, selecting the right business structure, and maintaining accurate records, business owners can ensure compliance and protection. 

    For detailed guidance and support, entrepreneurs can turn to ZenBusiness, a reputable LLC service that offers comprehensive resources for business formation and compliance in Alabama.

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